He’s not your regular rocker or just another guy who showed up on reality TV. Bobby Schubenski is a guy who took two totally different worlds—metal music and streetwear—and mashed them together with one loud, in-your-face brand: BlackCraft Cult. Add in some TV fame, a few big relationships, and a very distinct style, and you’ve got someone who’s hard to ignore. So, what’s the deal with his net worth, his music past, and his personal life? Let’s get into it.
Basic Details
Full Name:
Bobby Schubenski
Age in 2025:
Born on August 29, 1986, Bobby turns 39 this year.
Birthplace:
Pennsylvania, USA
From Band Member to Businessman
Bobby didn’t wake up one day and decide to start a cult clothing line. Nope—he actually started out doing what a lot of kids dream of: rocking out in a band. He played in several over the years, but the one that caught attention was Monkeys Are MachineGuns—a name as wild as the music.
The band scene gave him that first taste of creative freedom. But more importantly, it taught him how to build something from the ground up with people who shared the same fire.
BlackCraft Cult: More Than Just Threads
Back in 2012, Bobby co-founded BlackCraft Cult, and it wasn’t just about edgy designs or goth aesthetics. This brand was (and still is) built around the idea of self-empowerment. The tagline? “Create your own future. Believe in yourself.”
That’s bold. And people connected with it.
The designs mix dark imagery, occult vibes, and affirmations that speak louder than words. In a world full of fast fashion and recycled trends, BlackCraft felt raw and original. And yeah, it took off.
Bobby Schubenski Net Worth in 2025
So how much has Bobby made off of all this? As of 2025, his net worth is estimated to sit somewhere between $3 million and $5 million.
It’s not just from band royalties or t-shirt sales. He’s turned BlackCraft Cult into a full-blown lifestyle brand with online shops, retail stores, and collabs that move fast.
He’s also landed TV deals, invested in side ventures, and built a reputation as a creative entrepreneur with edge.
Love, Relationships, and Family Life
The Rosa Mendes Chapter
Most folks first saw Bobby on TV thanks to his relationship with WWE star Rosa Mendes. They started dating in the early 2010s and showed up together on Total Divas Season 5. Their chemistry? Wild, sweet, and very real.
The couple had a daughter together, Jordan, born in February 2016. Bobby’s moments as a new dad were featured on the show, making him relatable beyond the tattoos and music.
Even though they didn’t stay together forever, their bond as parents remained strong.
Engagement to Noella Noel Bergener
Fast forward to October 2023—Bobby got engaged again. This time to Noella Noel Bergener, another name familiar to reality TV fans. Their relationship became public not long before the engagement, and they’ve been spotted together often, looking all kinds of smitten.
Total Divas Fame
Season 5 of Total Divas gave Bobby a whole new audience. He appeared alongside Rosa Mendes and had scenes with other cast members like Eva Marie. The show gave fans a behind-the-scenes look at their relationship, parenting journey, and Bobby’s personality.
He wasn’t just a background character—he had real moments on camera, showing humor, love, and sometimes frustration like anyone else juggling career and personal life.
Music Still Runs in His Blood
Even though fashion is his main hustle these days, Bobby hasn’t dropped music from his life. He still supports bands, works with musicians, and occasionally gets involved in creative collabs tied to the metal scene.
Once a rocker, always a rocker, right?
Where to Find Him Online
Bobby’s pretty active on social media—especially Instagram. His feed is a mix of family, tattoos, bikes, and promo drops for BlackCraft. He’s also one to speak up about mental health, personal growth, and staying real in a filtered world.
He’s not trying to sell you perfection. He’s giving you authenticity.
What Makes BlackCraft Cult Stand Out
So many brands try to look rebellious. But BlackCraft Cult feels it. It’s not just about wearing black and adding skulls. The messaging hits deeper.
People wear this brand because they believe in themselves, even when the world tells them not to. Bobby took that raw energy from the music scene and built a movement around it.
No rules. No gods. Just your own path.
Lifestyle Vibes
You’re not gonna see Bobby flexing with gold chains and Lambos. But his vibe is hard to miss. Think:
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Vintage muscle cars
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Custom bikes
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Ink from neck to fingertips
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All-black everything
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Family time over fame
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Studios over parties
He’s living proof that you can do life on your terms and still be successful.
Giving Back with Meaning
Bobby’s brand has done multiple charity runs—especially for mental health awareness. He’s spoken up about anxiety, depression, and how creativity helps people heal.
He’s also dropped limited merch where proceeds go to causes that matter—supporting those who feel like outsiders.
That kind of realness? It earns respect.
Challenges He’s Faced
No road is smooth, and Bobby’s walked through some heavy moments:
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Criticism from religious groups due to BlackCraft’s bold messaging
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Reality TV drama
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Breakups in the public eye
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Online hate and trolls
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Business pressure with fast-paced fashion
But he never hid from it. He showed up, responded with class or sarcasm (depending on the mood), and kept pushing forward.
Side Ventures and Future Plans
Bobby’s hinted at a few upcoming projects:
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Expanding BlackCraft into new categories—maybe shoes, home goods, or coffee
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A creative podcast for artists and outsiders
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Tattoo studio partnerships
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Mental health campaigns with real impact
He’s always building. Always trying something new.
What He Says About Success
You won’t hear Bobby brag about cars or sales. His version of success is waking up, doing what he loves, and spending time with the people he cares about.
He once posted,
“Chase meaning, not money. The rest follows.”
Simple. But powerful.
Wrapping It Up
Bobby Schubenski proves that you can come from anywhere, build something raw and real, and make noise without selling out.
From rocking stages to running a streetwear empire, raising a daughter to facing critics—he’s handled life with boldness, heart, and grit.
He’s not just the guy from Total Divas. He’s a creator, a father, a designer, and a rebel with a purpose.
Bobby Schubenski Net Worth, Age: Who is He? FAQs
- How did Bobby Schubenski get rich?
Mainly through BlackCraft Cult, the clothing brand he co-founded in 2012. He’s also earned from music, reality TV, and other ventures.
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Is Bobby still making music?
Not full-time, but he still collaborates and stays active in the music world behind the scenes.
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Who is Bobby Schubenski engaged to now?
As of October 2023, he’s engaged to Noella Noel Bergener.
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What’s the story behind BlackCraft Cult?
It’s a fashion brand promoting self-belief, dark aesthetics, and rebellious messages built as a voice for those who feel misunderstood.
